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Market Expansion

We help companies to navigate the complexities of cross-border expansion between the United States and the European Union

 

Our team bridges the gap between high-level strategy and boots-on-the-ground

Market Expansion

For a US company entering the EU, the Pod acts as a navigator through a fragmented market of 27+ countries, each with different languages and labor laws.

 

For an EU company entering the US, the Pod serves as a guide through a massive, highly competitive single market where "one size fits all" rarely works across 50 diverse states.

Regulatory & Legal Compliance
Market Intelligence & Localization
Operational Launch
Business Development & Networking

Regulatory & Legal Compliance

Entity Formation: Advising on the best corporate structure (e.g., US LLC/C-Corp vs. EU GmbH, SAS, or BV).

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Data Privacy: Ensuring strict adherence to GDPR in Europe or state-specific laws like CCPA in the US.

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Tax & Accounting: Navigating VAT (Value Added Tax) in the EU and the complex Nexus/Sales Tax system in the US.

Operational Launch

(The "Boots on the Ground")

Talent Acquisition: Helping companies hire their first "Country Manager" or using an Employer of Record (EOR) to hire local staff without a full legal entity.

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Supply Chain & Logistics: Identifying strategic hubs (e.g., Rotterdam for EU distribution or the East Coast for US entry) and managing customs documentation.

Market Intelligence & Localization

Cultural Adaptation: "Transcreating" marketing materials so they resonate with local nuances—ensuring a US brand doesn't feel "too American" in Paris, or a European luxury brand meets US consumer expectations for speed and service.

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Pricing Strategy: Adjusting price points based on local purchasing power, competition, and landed costs (tariffs, duties, and shipping).

Business Development & Networking

Partnership Identification: Connecting companies with local distributors, retailers, or joint-venture partners.

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Lead Generation: Setting up localized sales funnels and CRM systems to begin generating revenue from Day 1.

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Modern Sun Canopies

How We Help Our Clients
A Few Examples

Teams gain clear priorities, renewed confidence, stronger alignment between product, tech, and business.
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San Francisco, United States

Global Reviews Platform

Program Management

HP collects and displays customer ratings and reviews directly on its product pages on HP.com, and also participates in reviews on big box retailers such as Walmart, Amazon, BestBuy, MediaMarkt, Coolblue and other platforms and apps.
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Antwerp, Belgium

Influencer Marketing Platform

Product Management

The Insiders is a community of influential consumers with a passion for sharing the products they love via Word of Mouth or WOM advertising
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Amsterdam, The Netherlands

Media Analytics Platform

Technical Development

Enhancing tools like Nielsen Media Impact for more precise, cross-platform marketing effectiveness measurement.
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contact
Planning Board Notes

Led by experts

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Eyal Zucker

Managing Partner (EU)

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Marc Leizman

Partner (US)

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Contact or visit our local office for a meeting in person

EU

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Roosevelt building

Szechenyi Istvan ter 7-8

Budapest, Hungary 1051

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Email: contact@ediyal.com
Tel:  +36 1 803 7600

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Dan Llewellyn

Partner (US)

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3801 PGA Blvd

Palm Beach Gardens

Florida, United States

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Email: contact@ediyal.com
Tel:  +1 361 803 7600

US
PVA Contact
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