EDIYAL
Product Operating Model
We work with leadership to rebuild the product roadmap around business outcomes. This is not about frameworks or agile theater. It’s about product judgment and a product organization focused on outcomes - not output
Product Value Diagnosis
Roadmap Re-Anchoring
Product Operating Model
Coaching for product leaders
Product Value Diagnosis
We start by understanding where value is actually created — and where it’s being diluted.
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We assess:
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Value streams vs. feature output
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Customer outcomes vs. internal priorities
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Decision bottlenecks
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Discovery-to-delivery friction​
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Outcome: A clear view of what drives value — and what doesn’t.
Roadmap Re-Anchoring
We work with leadership to build the roadmap around:
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Customer and business impact
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Clear tradeoffs
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Explicit priorities
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Meaningful success metrics
This often includes:
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Killing or pausing low-impact initiatives
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Refocusing teams around fewer, higher-leverage bets
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Making implicit decisions explicit
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Outcome: A roadmap leadership actually believes in.
Product Operating Model
As companies scale, product decisions often become unclear.
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We clarify:
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Who decides what
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How priorities are set and changed
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How feedback flows from customers to teams
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How product, engineering, and leadership stay aligned
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Outcome: Less friction. Faster decisions. More accountability.
Execution Support
For teams that want reinforcement we provide:
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Dedicated tech team
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Short-term advisory support
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Coaching for product leaders and PMs
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Leadership check-ins to sustain momentum
How We Help Our Clients
A Few Examples
Teams gain clear priorities, renewed confidence, stronger alignment between product, tech, and business.
San Francisco, United States
Global Reviews Platform
Program Management
HP collects and displays customer ratings and reviews directly on its product pages on HP.com, and also participates in reviews on big box retailers such as Walmart, Amazon, BestBuy, MediaMarkt, Coolblue and other platforms and apps.
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Antwerp, Belgium
Influencer Marketing Platform
Product Management
The Insiders is a community of influential consumers with a passion for sharing the products they love via Word of Mouth or WOM advertising
Amsterdam, The Netherlands
Media Analytics Platform
Technical Development
Enhancing tools like Nielsen Media Impact for more precise, cross-platform marketing effectiveness measurement.
Led by experts
PVA is led by Eyal Zucker
Managing Partner at Ediyal
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Contact or visit our Budapest office for a meeting in person
EDIYAL Kft
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Roosevelt building
Szechenyi Istvan ter 7-8
Budapest, Hungary 1051
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Email: contact@ediyal.com
Tel: +36 1 803 7600
