EDIYAL
What we do
We partner with investors and CEOs to turn strategic ambition into operational reality.
Utilizing the Zucker Cube™ methodology and our own AI driven application focusing on a foundation of six pillars
Strategy ->
Operations ->
Value ->
Culture ->
Digital ->
Transaction ->
We are a
people focused company
with a belief in
personal interactions,
open shared opinions
and meaningful relationships.
STRATEGY
"Where to Play" and "How to Win."
We ensure the company has a distinct, defensible competitive strategy based on either Cost Leadership, Differentiation,
or Focus.
Focus Area: Access to EU & US Markets, Positioning, Growth Strategy, Value Proposition Definition, Core Business Review.
OPERATIONS
Translating strategy into measurable, accountable action. It moves beyond theory and into the implementation of the plan, often using our Implementation Workplan format.
Focus Area: Process Optimization, Procurement Strategy, Sales process, Operational KPIs, P&L Accountability.
VALUE
Acceleration to achieve measurable results, critical in turnaround situations. Ensures the interventions deliver immediate EBITDA and cash flow improvements.
Focus Area: Interim C-Level Management, 90/100-Day Planning, Quick Wins Identification, Rapid Cost-Out Programs, Organizational Restructuring for Speed.
CULTURE
The unwritten rules of the organization support the new strategy. Strategy fails when culture resists. We use our four levers of change (Systems, Symbols, People, Process) to manage the human element of transformation.
Focus Area: Leadership Behavior, Incentive Alignment (connecting bonuses to strategy), Talent Assessment, Defining the "Must-Have" Behaviors.
DIGITAL
Digital solutions that ensure technology is an enabler of the strategy, not a separate IT project.
Focus Area: Digital Readiness Assessment, Technology Stack Audit, Leveraging LLMs/AI for efficiency, and Digital Product Strategy.
TRANSACTION
High-stakes, specialized work, which requires international expertise and risk management rigor.
Focus Area: Commercial Due Diligence (CDD), FDI Strategy, Joint Venture Structuring, Regulatory Risk Management, and Commercial Strategy for Procurement.
Clients and partners

Our Approach
Consultation
Consultation to discover and prioritize
Zucker Cube™
Together we configure the cube and decide
AI Gen Action Plan
The outcome of the cube session is an AI generated action plan
Team Execution
Our team and your people work together to execute on the plan

Zucker Cube
Strategy ->
Operations ->
Value ->
Culture ->
Digital ->
Transaction ->
The power of the Zucker Cube is that it guarantees no critical dimension is overlooked. We work with you to get a holistic, six-dimensional view, with an agile adaptive selection of the parts you wish to focus on.
The AI driven application accelerates the preparation of the action plans, and keeps it consistent across your departments.

2010
Our timeline
Ediyal was officially founded by Eyal Zucker with a primary mission: to deliver commercial results through digital tools and environmental strategy. Our initial service focused on developing a proprietary digital solution that enabled mid-sized businesses to effectively measure, track, and significantly reduce their carbon footprint, directly correlating environmental strategy with substantial cost reductions.
2012
The firm secured its first major international engagement, partnering with HP Inc. to drive a complex, multi-national digital product development program across 14 countries. This phase established our expertise in managing large-scale, cross-cultural, and technology-driven change within global corporate structures.
2019
We strategically pivoted to leverage our expertise in rapid growth and digital alignment, focusing on advising high-potential scaleup companies. Our work centered on digital product driven strategy development, product definition, and market penetration for ambitious tech firms in both Hungary and the Benelux region, solidifying our reputation as growth architects.
2021
Recognizing the need for hands-on operational leadership, we aligned our consultancy to support Private Equity (PE) and Venture Capital (VC) funds. Our senior partners began stepping into critical roles as Interim CEOs, CPOs (Chief Product Officers), and COOs (Chief Operating Officers) within portfolio companies, ensuring rapid value creation, performance optimization, and successful exit readiness.
2025
Ediyal continues to operate at the for-front of value transactions including mission-critical industries.
Our current advisory also includes Foreign Direct Investment (FDI) & Joint Ventures, structuring complex market entry and collaborative ventures. High-Stakes Procurement, advising on commercial strategy and negotiation for governmental procurement, with significant focus in specialized sectors such as Defense and Space.

We are structured as a high-seniority boutique.
Our model ensures 100% partner access throughout the project lifecycle.

Contact
EDIYAL Kft
​
Roosevelt building
Szechenyi Istvan ter 7-8
Budapest, Hungary 1051
​
Email: contact@ediyal.com
Tel: +36 1 803 7600

