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The
Human Premium

We bridge the gap between technological capability and human performance.

As the "Blue-Collar Revenge" and "Quantum Surge" reshape the economy, white-collar professionals are facing a "relevance crisis." Organizations that fail to invest in the Human Premium will suffer from high turnover and decreased innovation.

 

We provide the tools to ensure your people remain your greatest competitive advantage.

The EQ-AI Integration

The transition to AI agents is no longer a pilot, it is becoming the standard. This has birthed a new challenge: Change Fatigue.

 

As technical tasks are automated, the "Human Premium", emotional intelligence, the ability to lead, empathize, and navigate complexity has become the rarest and most valuable asset in the global market.

Product Value Diagnosis
Roadmap Re-Anchoring
Product Operating Model
Coaching for product leaders

Product Value Diagnosis

We start by understanding where value is actually created — and where it’s being diluted. 

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We assess:

  • Value streams vs. feature output

  • Customer outcomes vs. internal priorities

  • Decision bottlenecks

  • Discovery-to-delivery friction​

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Outcome: A clear view of what drives value — and what doesn’t.

Roadmap Re-Anchoring

We work with leadership to build the roadmap around:

  • Customer and business impact

  • Clear tradeoffs

  • Explicit priorities

  • Meaningful success metrics

This often includes:

  • Killing or pausing low-impact initiatives

  • Refocusing teams around fewer, higher-leverage bets

  • Making implicit decisions explicit

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Outcome: A roadmap leadership actually believes in.

Product Operating Model

As companies scale, product decisions often become unclear.

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We clarify:

  • Who decides what

  • How priorities are set and changed

  • How feedback flows from customers to teams

  • How product, engineering, and leadership stay aligned

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Outcome: Less friction. Faster decisions. More accountability.

Execution Support

For teams that want reinforcement we provide:

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  • Dedicated tech team

  • Short-term advisory support

  • Coaching for product leaders and PMs

  • Leadership check-ins to sustain momentum

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Clients

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Modern Sun Canopies

How We Protect Our Clients
A Few Examples

Organizations across industries, teams gain clear priorities, renewed confidence, stronger alignment between product, tech, and business. A product organization focused on outcomes - not output

INSURANCE  

Credential Breach Detection

AttackWatch® discovered 47 employee credentials for sale on the dark web from a third-party breach. The organization proactively reset passwords and enhanced authentication, preventing potential account takeover and protecting sensitive customer data.

RETAIL 

Phishing Domain Takedown

AttackWatch® brand protection identified 12 look-alike phishing domains impersonating their website. Our takedown service removed all fraudulent sites within 72 hours, safeguarding customers and preserving brand reputation during the critical holiday shopping season.

MANUFACTURING

Exposed Infrastructure

AttackWatch® ASM revealed legacy servers with unpatched vulnerabilities, including an outdated VPN and an exposed database. Immediate remediation closed these critical security gaps before attackers could exploit them.
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contact
Planning Board Notes

Led by experts

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EQ is led by

Eyal Zucker

Managing Partner at Ediyal

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and by

Etelka Katona

Partner at Ediyal

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EDIYAL Kft

Contact or visit our Budapest office for a meeting in person

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Roosevelt building

Szechenyi Istvan ter 7-8

Budapest, Hungary 1051

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Email: contact@ediyal.com
Tel:  +36 1 803 7600

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