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Project
US Market Entry

The Client:

Scaling an Influencer Marketing Platform in the US

The Challenge:

A fast-growing European influencer marketing platform had built strong traction in their home market but struggled to break into the competitive US landscape.

 

Despite a proven product and solid case studies, they faced significant barriers: - No established presence or brand recognition in North America and competition from US-based platforms with existing relationships. The company needed more than just a sales strategy, they needed a partner who could open doors and accelerate their market entry.

The Pod’s Intervention:
Sales operations & strategy 

A Network-Driven Market Entry,

we compressed the timeline by leveraging established relationships with enterprise decision-makers.

Sales Strategy

We deployed a targeted, relationship-driven sales strategy designed specifically for enterprise market entry.


Market Intelligence & Positioning

  • Conducted deep analysis of the US influencer marketing landscape to identify high-value target segments

  • Refined messaging and positioning to resonate with American enterprise buyers

  • Developed compelling case studies that translated European success into US market context


Strategic Relationship Building

  • Leveraged our existing network of marketing executives at major retailers and Fortune 500 companies

  • Secured warm introductions to key decision-makers, bypassing traditional cold outreach

  • Positioned the platform as a strategic partner rather than just another vendor


Enterprise Sales Execution

  • Led complex, multi-stakeholder sales processes typical of large US organizations

  • Navigated procurement, legal, and compliance requirements unfamiliar to the client

  • Orchestrated proof-of-concept campaigns that demonstrated ROI to skeptical buyers


The Results
Within 24 months, the platform transformed from a US market newcomer to an established player

  • Secured contracts with multiple Fortune 500 brands across retail, consumer goods, and technology sectors

  • Landed partnerships with major national retailers, including household names in fashion and lifestyle

  • Doubled annual revenue, with US market contribution growing from zero to representing the largest revenue stream

  • Significantly increased company valuation, attracting Series B funding at a substantially higher multiple

  • Built sustainable sales infrastructure in the US, enabling continued growth beyond our engagement

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contact
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Led by experts

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The pod was led by

Dan Llewllyn

US based Sales Executive

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EDIYAL Kft

Contact or visit our Budapest office for a meeting in person

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Roosevelt building

Szechenyi Istvan ter 7-8

Budapest, Hungary 1051

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Email: contact@ediyal.com
Tel:  +36 1 803 7600

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