
Project
US Market Entry
The Client:
Scaling an Influencer Marketing Platform in the US
The Challenge:
A fast-growing European influencer marketing platform had built strong traction in their home market but struggled to break into the competitive US landscape.
Despite a proven product and solid case studies, they faced significant barriers: - No established presence or brand recognition in North America and competition from US-based platforms with existing relationships. The company needed more than just a sales strategy, they needed a partner who could open doors and accelerate their market entry.
The Pod’s Intervention:
Sales operations & strategy
A Network-Driven Market Entry,
we compressed the timeline by leveraging established relationships with enterprise decision-makers.
Sales Strategy
We deployed a targeted, relationship-driven sales strategy designed specifically for enterprise market entry.
Market Intelligence & Positioning
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Conducted deep analysis of the US influencer marketing landscape to identify high-value target segments
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Refined messaging and positioning to resonate with American enterprise buyers
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Developed compelling case studies that translated European success into US market context
Strategic Relationship Building
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Leveraged our existing network of marketing executives at major retailers and Fortune 500 companies
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Secured warm introductions to key decision-makers, bypassing traditional cold outreach
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Positioned the platform as a strategic partner rather than just another vendor
Enterprise Sales Execution
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Led complex, multi-stakeholder sales processes typical of large US organizations
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Navigated procurement, legal, and compliance requirements unfamiliar to the client
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Orchestrated proof-of-concept campaigns that demonstrated ROI to skeptical buyers
The Results
Within 24 months, the platform transformed from a US market newcomer to an established player
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Secured contracts with multiple Fortune 500 brands across retail, consumer goods, and technology sectors
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Landed partnerships with major national retailers, including household names in fashion and lifestyle
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Doubled annual revenue, with US market contribution growing from zero to representing the largest revenue stream
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Significantly increased company valuation, attracting Series B funding at a substantially higher multiple
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Built sustainable sales infrastructure in the US, enabling continued growth beyond our engagement

Led by experts

The pod was led by
Dan Llewllyn
US based Sales Executive
​
EDIYAL Kft
Contact or visit our Budapest office for a meeting in person
​
Roosevelt building
Szechenyi Istvan ter 7-8
Budapest, Hungary 1051
​
Email: contact@ediyal.com
Tel: +36 1 803 7600