EDIYAL
Zucker Partners
Project
Scaleup Evolution
The Client:
A founder-owned scaleup specializing in high-performance Content Delivery Networks (CDN) and Commerce Community Management
The Challenge:
After hitting a milestone of 100 employees, the company faced "growing pains": manual bottlenecks in their proprietary CMS, a development roadmap dictated by urgent tickets rather than business outcomes, and a CEO overly involved in daily tactical decisions.
The Pod’s Intervention:
A 2 Phase approach
We focused on transitioning from Founder-Led to scale & Exit-Ready
Phase 1
Operational Automation & CMS Optimization
To scale without linear head-count growth, the focus shifted from "more people" to "better systems."
CMS Automation: We implemented a headless CMS architecture with automated workflow triggers. Instead of manual content tagging and distribution, AI-driven metadata tagging and automated cross-platform syncing were introduced.
The Result: A 40% reduction in manual content operations, allowing the community management team to focus on engagement strategy rather than data entry.
Phase 2
Outcome-Driven Development Roadmap
The engineering team was "busy but not productive." We pivoted the digital platform development from a feature-factory model to a Business Outcome Framework.
Strategy over Syntax: Every roadmap item was tied to a specific KPI (e.g., “Reduce latency by 15ms to increase checkout conversion by 2%”).
Technical Debt Management: Established a "70/20/10" resource allocation: 70% on core business outcomes, 20% on platform stability/acceleration, and 10% on innovative R&D.
Advisory to CEO
Structuring for Scale and Exit
To reach "Exit-Ready" status, a company must prove it can thrive without its founder.
Structural advice provided to the CEO:
Current State (Founder-Centric) --> Future State (Exit-Ready)
Decision Making | CEO approves all major spends/hires. --> Empowered L2 Leadership (VP level) with clear P&L ownership.
Product Vision | Founder's "gut feeling." --> Data-backed roadmap aligned with market-driven multiples.
Operations | Tribal knowledge and "heroics." --> Standard Operating Procedures (SOPs) and automated reporting.
CEO Delegation Strategy: The "Rule of Three"
Appoint a COO/Head of Ops: Move the "how we work" off your plate so you can focus on "why we work" (market positioning and M&A relationships).
Institutionalize Knowledge: Ensure that the value of the commerce community lies in the platform architecture, not the founder’s personal network.
Financial Rigor: Transition from "growth at all costs" to "profitable, predictable growth." Potential acquirers pay a premium for recurring revenue (ARR) with healthy margins.
Led by experts
The pod was led by
Eyal Zucker
CEO & Managing Partner
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EDIYAL Kft
Contact or visit our Budapest office for a meeting in person
​
Roosevelt building
Szechenyi Istvan ter 7-8
Budapest, Hungary 1051
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Email: contact@ediyal.com
Tel: +36 1 803 7600
